Post by Webmaster Gabe on Jul 13, 2008 22:14:50 GMT -5
It's pretty obvious that t-shirts do help CrunchyCo for many reasons.
1. They are almost guaranteed to sell.
2. Everyone who wears them is a walking advertisement.
3. It's affordable, easy to produce, and high in demand.
4. Past experience shows that tees are our top selling item and very profitable.
5. Having a bigger and better selection of t-shirts gives customers more choices, which will impact sales in a positive way.
No, I'm not an expert, but based on years of experience producing and selling merchandise, as well as courses in business and economics, I think I have a pretty good idea of what sells, and what will directly impact our budget. When you invest money, the goal is to get that money and more back as a result of the investment. Buying something like a nice printer is a good idea for the future, but right now it would be a terrible investment because the money spent on it would not be made back because of it. If your CDs were printed in a slightly higher quality would you sell more of them? Probably not. You'd end up having to charge much more for them to cover the cost of the printer and most likely sell less as a result.
Believe me, I want to get us some nice equipment and all kinds of awesome stuff to improve CrunchyCo, but I have to do what our current budget allows. We have to invest in what we know will be successful first so that we can eventually make enough money to permit taking bigger risks. Besides, it wouldn't be CrunchyCo's money anyways. It would be up to Lizzy to make that investment.
The Comics section definitely is the 2nd best thing on CrunchyCo right now, and has the potential to be THE best thing on CrunchyCo, and already is in some people's eyes. I wouldn't just make a t-shirt for any comic. What a Treat is just an exceptionally marketable franchise that begs for things like t-shirts, lunch boxes, stickers, buttons, patches, accessories, coin pouches, plushies, and even more! You're right that What a Treat being the "flagship of the comics section" isn't saying much yet, but many more comics are on the way, and you've got to start small. A t-shirt is not just a way to make money, it is a promotional tool that will without a doubt boost not just What a Treat, but the entire Comics section.
By the way, I'll have you know that I did order CrunchyCo 1" buttons awhile ago (and What a Treat buttons). I should be getting them in the mail this week. I'm also spending money on business cards and flyers to promote CrunchyCo at the San Diego Comic-Con in hopes of reeling in new artists. I don't know why you would assume that because I want to make a What a Treat t-shirt a few months down the road sometime, that I'm not doing other "more important" things.
I don't think your input is worthless Nick, it's just not always very constructive.. It is possible to make your own suggestions without knocking someone else's down. We've got to try to work as a team.
1. They are almost guaranteed to sell.
2. Everyone who wears them is a walking advertisement.
3. It's affordable, easy to produce, and high in demand.
4. Past experience shows that tees are our top selling item and very profitable.
5. Having a bigger and better selection of t-shirts gives customers more choices, which will impact sales in a positive way.
No, I'm not an expert, but based on years of experience producing and selling merchandise, as well as courses in business and economics, I think I have a pretty good idea of what sells, and what will directly impact our budget. When you invest money, the goal is to get that money and more back as a result of the investment. Buying something like a nice printer is a good idea for the future, but right now it would be a terrible investment because the money spent on it would not be made back because of it. If your CDs were printed in a slightly higher quality would you sell more of them? Probably not. You'd end up having to charge much more for them to cover the cost of the printer and most likely sell less as a result.
Believe me, I want to get us some nice equipment and all kinds of awesome stuff to improve CrunchyCo, but I have to do what our current budget allows. We have to invest in what we know will be successful first so that we can eventually make enough money to permit taking bigger risks. Besides, it wouldn't be CrunchyCo's money anyways. It would be up to Lizzy to make that investment.
The Comics section definitely is the 2nd best thing on CrunchyCo right now, and has the potential to be THE best thing on CrunchyCo, and already is in some people's eyes. I wouldn't just make a t-shirt for any comic. What a Treat is just an exceptionally marketable franchise that begs for things like t-shirts, lunch boxes, stickers, buttons, patches, accessories, coin pouches, plushies, and even more! You're right that What a Treat being the "flagship of the comics section" isn't saying much yet, but many more comics are on the way, and you've got to start small. A t-shirt is not just a way to make money, it is a promotional tool that will without a doubt boost not just What a Treat, but the entire Comics section.
By the way, I'll have you know that I did order CrunchyCo 1" buttons awhile ago (and What a Treat buttons). I should be getting them in the mail this week. I'm also spending money on business cards and flyers to promote CrunchyCo at the San Diego Comic-Con in hopes of reeling in new artists. I don't know why you would assume that because I want to make a What a Treat t-shirt a few months down the road sometime, that I'm not doing other "more important" things.
I don't think your input is worthless Nick, it's just not always very constructive.. It is possible to make your own suggestions without knocking someone else's down. We've got to try to work as a team.
